WINE TOURISM CELEBRATION
Every day of the fair, the Spanish Association of Wine Tourism will turn its stand into a huge wine tourism celebration: Masterclass wine tourism tastings, professional meetings, a conference and international round tables. All of this is in addition to presentations of the innovative experiences in wine tourism of co-exhibitor establishments.
Entry is free for all events until filled to capacity.
See full programme here
Masterclass: 'THE BEST WINE TOURISM TASTINGS IN THE WORLD'
Masterclass tastings with a wine tourism focus.
Days and time: Thursday, Friday and Saturday at 1:30pm.
At the previous edition (Fitur 2017), these tastings were run by Pedro Ballesteros (Master of Wine), José Peñín (Guía Peñín) and Custodio L. Zamarra (ex-sommelier at Zalacaín Restaurant).
This year we will be surprised by:
Isabel Mijares, the 'Lady of Wine': 18 January.
José Ramón Lissarrague, agricultural engineer, wine consultant: 19 January.
Josep Pelegrín, Best Sommelier in Spain 2016, Member of the Pla de Bages D.O. Tasting Committee, and author of the book 'Els Vins del Pla de Bages' (2017): 20 January.
PRESENTATION OF EXPERIENCES 2018.
Every day from 10:30am to 6pm.
Co-exhibitor establishments will be continually presenting their innovative wine tourism experiences for 2018: Grupo González-Byass (Tío Pepe, Finca Constancia, Viñas del Vero, Beronia and Cavas Vilarnau); Grupo Marqués de Murrieta (Marqués de Murrieta and Pazo de Barrantes); Grupo Faustino (Faustino, Portia y Campillo); Grupo Campo Viejo (Campo Viejo, Ysios and Tarsus); Grupo Artevino (Izadi and Finca Villacreces); Bodegas Marqués de Cáceres; Bodegas David Moreno; Bodegas Navarro López; Bodegas Pazo de Rubianes; Bodegas Bohedal; Bodegas Berroja Txakolí; Bodegas Vega Tolosa; Bodegas Vía de la Plata; Otazu Winery and Museum; Winery, Hotel and Spa Valbusenda; Winery and Hotel Pago del Vicario; Winery, Hotel and Spa Finca La Estacada; Bodegas Paco&Lola; Bodegas Mont Reaga; Bodegas Tritium; Bodegas Sommos; Bodegas Viña Ijalba; Bodegas y Viñedos Casa del Valle; Bodegas Bentomiz; Bodegas Más que Vinos, Castilla Termal -Vinotel Monasterio de Valbuena and establishments from Rota dos Vinhos do Alentejo.
The wine tourism industry represented at the stand will hold B2B meetings with national and international tour operators and travel agencies in addition to Spanish Tourism Offices (Turespaña).
On the days reserved for professionals, representatives from co-exhibitor establishments will hols B2B meetings at the EnoTurismo de España stand with the aim of closing commercial agreements, following the line of action of the Spanish Wine Tourism Association with regard to its support of marketing.
TURESPAÑA with the Spanish Wine Tourism Association.
The Spanish Tourism Offices from London and Berlin will provide information and advice about the business opportunities involved with attending the World Travel Market (WTM) in London and the Internationale Tourismus-Börse Berlin (ITB), with Turespaña and the Spanish Wine Tourism Association.
Day and time: 17 January at 11am.
International Conference: THE FUTURE OF WINE TOURISM(See here)
Day and time: 18 January, 10am-2pm.
venue: Salas N113-114 at Norte Convention Centre
The private sector, destinations and public authorities will discuss the keys to success in the industry, both in terms of ideas and projects as well as via their experiences.
Furthermore, on the 20th, Finca La Estacada winery will present its wine tourism experience, "Los Velasco", which is a dramatised tasting that will take the spectator back in time to 1845.
More information available on firstname.lastname@example.org